Meta · Google · TikTok
Paid media
Full-funnel buying built around booked appointments rather than impressions. Creative tested every week, budget moved to whatever fills the calendar.
Media buying & growth for wellness
Demand, engineered for wellness.
We run paid media and growth for medspas, aesthetics studios, salons and gyms — and host the podcast where their CEOs say what is actually working.
The shift
The old acquisition playbook quietly stopped working.
Wellness businesses were built on referrals, a strong Instagram and a good front desk. Then attention got more expensive, AI started answering the questions buyers used to type into Google, and the path to a booked appointment fragmented across a dozen platforms. The operators growing now are not spending more — they are spending with a system.
01
Attention got expensive
Beauty and fitness are among the most crowded auctions on Meta and Google. The same budget now buys a fraction of the bookings it bought two years ago.
02
AI answers replaced clicks
Your next client asks an assistant which studio to book. If you are not in that answer, you are not in the consideration set — and there is no click to attribute.
03
The leak is at the front desk
Most wellness businesses lose more revenue between lead and confirmed appointment than they spend on ads. Tracking stops at the form, so nobody sees the money walk out.
What we run
One growth operation, four systems.
Concept · shoot · iterate
Creative engine
Treatment-led hooks, before-and-afters and provider-led video produced and iterated in house. The asset is usually the reason the media works.
Offer · page · follow-up
Booking architecture
Offers, landing pages and follow-up sequences tuned to the number that actually matters: what it costs to get an appointment that shows up — not a form fill.
AEO · tracking · reporting
AI search & attribution
We make your studio the name AI assistants recommend — and track the path from first prompt to booked treatment, so every dollar of spend has an obvious answer.
The podcast
The Wellness Signal
Long-form conversations with the CEOs and founders running medspas, aesthetics studios, salons and gyms — acquisition, pricing, retention and what AI changed about all three.
EP 1448 min
Why your $40 lead costs you $400
Marisa Okafor — Founder & CEO, Six-location medspa group
Medspa · November 5, 2026
EP 1352 min
The salon that doubled rebooking with one text
Devin Marsh — Co-founder, Twelve-chair salon collective
Beauty salon · October 28, 2026
EP 1241 min
What happens when AI recommends your studio
Priya Raman — Founder, Aesthetics studio group, Toronto
Aesthetics studio · October 21, 2026
Who we work with
Built for operators, not brands.
Every sector under the wellness umbrella buys attention differently. We do not run one playbook across all four — we know what a chair, a treatment room and a class spot are each worth.
Medspas
High-ticket treatments, long consideration, and a front desk that cannot chase every lead that arrives on three channels at once.
Aesthetics studios
Memberships and packages make acquisition a payback calculation. A lead is only worth what it returns in the first visit.
Beauty salons
Chair utilisation is the entire business. Empty Tuesdays are an acquisition problem people keep mistaking for a scheduling one.
Gyms & studios
Trial offers flood the funnel. The money is in the ninety-day hold rate, not the number of sign-ups.
The process
From audit to compounding demand.
01
Audit
We pull your ad accounts, booking data and current offer, then show you exactly where demand is leaking between click and kept appointment.
02
Build
New offer, new creative, new landing pages and tracking built around a single target: the cost of a booked, kept appointment.
03
Launch
Media goes live in tightly budgeted tests. Winners scale weekly, losers get killed fast — no campaigns coasting on last year's results.
04
Compound
Rebooking and reactivation loops turn acquired clients into repeat revenue, which is what makes paid acquisition profitable instead of expensive.
Questions
Straight answers.
Is telsoni an agency or a media buyer?
A growth operation. We buy and manage the media, but we also build the creative, the booking path and the follow-up that decides whether the media is worth running. Media buying without those three is a spend management exercise.
What does the podcast have to do with the work?
It is where the work happens out loud. Every guest is a CEO or founder of a wellness business, and the conversation is a working session on acquisition. Sponsors and clients come from people hearing how we think.
Do you work with single-location businesses?
Yes, as long as the economics support paid acquisition. One strong location with a clear offer and room to grow is often a better fit than a multi-site group that cannot service more demand.
How quickly do results show up?
First reads on creative and cost per booked appointment usually inside three to four weeks. The compounding effect — retention and reactivation — takes a full quarter to evaluate honestly.
What does the growth audit actually include?
A review of your current channels, spend, creative and booking data, plus a written list of where you are losing demand and what we would do first. It is a working document, not a sales deck.
The audit
Find the demand you are already paying for.
Send us your current spend and booking numbers. We will tell you where the leaks are, and what we would fix first — whether or not you work with us.
Request a growth audit